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MSC higlights sustainable seafood in heart-felt promotion
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MSC higlights sustainable seafood in heart-felt promotion

Choose sustainable seafood this Heart Awareness Month

SOUTH AFRICA: The Marine Stewardship Council is using the Heart Awareness Month of September to promote the consumption of sustainable seafood under a theme of a Happy Heart, Happy Ocean. 

The Marine Stewardship Council encourages South Africans to choose seafood that’s ‘good for you and the ocean too.  Up to 80 percent of heart disease and stroke can be prevented by simply living a healthy lifestyle that includes healthy eating. Fish is a high-protein option and naturally oily fish are high in omega-3 fats which are good for your heart and can help to improve overall wellbeing – no wonder many health conscious consumers aim to include at least two to three servings of fish in their weekly diet. 

Independent insights consultancy, GlobeScan, shows that South African shoppers’ top motivator for seafood purchase is that of their family’s health. But 1 in 2 seafood consumers are concerned that their favourite fish won’t be available to eat in 20 years’ time. 

Choosing seafood products with the MSC blue fish label allows consumers to enjoy eating seafood with the knowledge that they have made a positive choice to support well-managed, sustainable fisheries. 

In celebration of Heart Awareness Month, the MSC is encouraging consumers to start paying closer attention to the labels on seafood and to explore the vast array of options available. 

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